Podcast: Celinda Lake on how to reach Gen Z Swing Voters

Brian Rolling and Celinda Lake discuss our research project on how to best reach Gen Z Swing Voters.

We discuss the importance of focusing on economic issues, being specific and personal in messaging, using the channels that Gen Z voters are on (such as TikTok, YouTube, Instagram, and Reddit), and using Gen Z spokespeople.

The conversation also highlights the need for concrete policy comparisons and addressing issues that directly impact Gen Z, such as healthcare, student loans, and gun control.

The conversation concludes with a discussion on the importance of the abortion and contraception issue for young women.

Register for our July 11th webinar to hear more about our research project.

Join the Gen Z Activist network and add your voice to this important election.

Download the full report here.